Rudy Koch → Writing

Writing

Essays on games, AI, and the future of live sports fan engagement, by Rudy Koch, co-founder of Mythical Games and co-founder & CEO of JOA.

The GreenPark Series

The Minimum Viable AudiencePart 5 · Deep fan engagement has always required enormous scale. Why product economics shaped how we group fans, and what changes as the threshold falls.
What Data Can't Tell Us About FandomPart 4 · The data sports has about fans was built to run businesses, not to understand fandom. AI removes one constraint on that. The other is a choice.
We Had It InvertedPart 3 · Why fan engagement should start with what fans already care about rather than with the mechanic.
There Is No Off-SeasonPart 2 · Why fandom is continuous, and how AI finally makes a live-service operating model practical for sports.
Acquiring $55 Million of Sports Fan Engagement R&DPart 1 · Why the most valuable thing JOA acquired from GreenPark was almost a decade of hard-earned learning.

When Building Is No Longer the Hard PartNotes from Gamescom, Gamesforum London and Antler's European Founders Conference: when building gets cheaper, the bar rises and the signals change.
From Mythical Games to JOA: Why I'm Betting on AI to Transform Sports FandomWhere the Mythical Games chapter left off, and why AI makes an always-on engagement model practical for every sports organization.